Is Whole Foods Sustainable or Just a High-Priced Hoax?
As a sustainable-food aficionado, my attitude toward Whole Foods and other national chains offering organic food changes based on the available alternatives.
When I can buy directly from local farmers and food artisans, I avoid places like Whole Foods. However, when I am on the road and my next best option is Subway, I look to Whole Foods as an oasis.
After reading The Omnivore’s Dilemma’s harsh account of Whole Foods and its suppliers (Michael Pollan traces some of the food sold at Whole Foods back to its suppliers, and what he discovers is not necessarily the “supermarket pastoral” that the company promises) and then seeing Pollan debate Whole Foods CEO John Mackey, I decided to get to the bottom of the matter by taking a job in the bakery at a Whole Foods in San Diego. My goal was to answer the following question: Was Whole Food truly sustainable, or was it just a high-priced version of the same food one could find in a conventional supermarket?
via alternet.org
Related posts:
- What Motivates Consumers to Choose Sustainable Food and Beverages?
- Whole Foods to stop selling over-fished seafood
- Making sustainable seafood easier
- Consumer information campaign about sustainable seafood
- Investigators Find Source of Many Foods Untraceable
Tags: retailer, supermarket, sustainable, whole foods
This entry was posted on Tuesday, August 18th, 2009 at 10:12 and is filed under sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.