Kroger’s traceable teaching tool
Consumers have indicated they want to be more in touch with who grows their food.
“Local” has been a trend for a few years, and it seems to garner more attention each summer.
But how much effort will the value-driven consumer put into really finding out where his or her salads come from?
We’re about to find out thanks to a new program from Cincinnati-based The Kroger Co.
The major chain’s store brand of salads, Fresh Selections, this fall will carry a 16-digit code consumers can enter at HarvestMark.com to learn more about the salad’s origin, packing location, ingredients, and date and time the product was packed.
Redwood City, Calif.-based YottaMark Inc. owns the HarvestMark traceability program.
Related posts:
- UK introduces voluntary COOL code for pork
- SunFed Launches Traceability Program with HarvestMark
- Hawaiian supplier to use Trace Register
- Origin traceability solutions herald new …
- http://www.harvestmark.com/home/
This entry was posted on Friday, October 30th, 2009 at 18:26 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.