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Blogged by Tomas Haflidason working on the European project Chill-On

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Why Traceability Matters to Supply Chains

What are you wearing? Where did it came from? How much energy went into it? How much pollution was generated by its production and shipping?
You almost surely don’t know, and you may not care, but brands and retailers are digging deep into their supply chains to better understand the environmental and social impact of the things they make and sell. This is an emerging trend in business that goes by the name of traceability or supply chain transparency. It requires companies to understand the full depths of their supply chains much better than most do. Companies getting serious about traceability include Patagonia, Wal-Mart, Tesco and Gap. More are sure to follow.

via greenbiz.com

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