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Sustainability moves up the agenda as brighter 2010 beckons: just-food

In spite of the global downturn, 2009 turned out to be an eventful year for the food industry. Economic recovery, albeit a slow and slightly faltering one, should bring equally if not more interesting times. Ben Cooper looks at what is likely to be dominating the headlines in the coming year.
As 2009 closes and the food industry prepares for a well-earned break – and a chance to consume far too much of its own product – attention inevitably turns to what might be dominating the headlines over the next 12 months.
In this diverse and unpredictable industry, soothsaying is a risky business but the latter part of the year has at least provided one no-brainer for any crystal-ball gazer. The first months of 2010 will see the resolution of the Kraft Foods-Cadbury takeover battle. Indeed, Kraft and Cadbury have even made sure we have finished the year with a cliffhanger.

Full article

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