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Blogged by Tomas Haflidason working on the European project Chill-On

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Traceability technology for fresh produce improves by leaps and bounds

echnology evolves by leaps and bounds each year, and for companies competing for business in the crowded field of food traceability, it’s no different.

Last year saw start-ups, new programs and better software as the produce industry poured more focus and money into meeting the Produce Traceability Initiative’s voluntary milestones. The goal of the PTI, led by the major produce trade groups Produce Marketing Association, United Fresh, and the Canadian Produce Marketing Association, is for full supply chain traceability from farm to retail stores by 2012.

Companies like RedLine Solutions Inc., Santa Clara, Calif., worked on software and hardware through traceability pilot programs in places like Salinas, Calif., while other companies such as KPG Solutions Inc., Longwood, Fla., and YottaMark, Redwood City, Calif., announced plans for or started new traceback platforms for consumers.

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