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Whole Foods Market Inc. is phasing out seafood considered over-fished or unsustainably-caught.
Austin-based Whole Foods (Nasdaq: WFMI) operates a store in Pittsburgh’s East Liberty neighborhood and plans to open its second in the region in the North Hills in 2011. The new seafood strategy is part of the grocer’s efforts to better inform customers about fish and shellfish sources. In partnership with the Blue Ocean Institute and Monterey Bay Aquarium, the company has adopted an in-store, color-coded sustainability rating system for wild-caught seafood. Whole Foods has also committed to phasing out all red-rated species by Earth Day 2013, including swordfish, Atlantic cod, sole and tuna, among others.
Seafood color-coded green, or “best choice,” indicates the fish is part of an abundant population and is fished in an environmentally-friendly way. A yellow-coded offering means a “good alternative,” or having some concerns about population or fishing methods. The red, “avoid” category signals the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.

Read more: Whole Foods to stop selling over-fished seafood – Pittsburgh Business Times

In the face of protest from the Swedish government, Greenpeace has announced its continued intention to drop boulders into two cod-fishing areas of the Kattegat sound to prevent bottom trawling in the waters separating the Swedish and Danish mainlands.