Posts Tagged ‘consumers’
Consumer information campaign about sustainable seafood
The age-old dating wisdom that “there are plenty of fish in the sea” is not true when it comes to the scaly and shell-covered creatures swimming in our oceans.
Concerns over depleting our wild fish supply are part of a broader campaign called the sustainable seafood movement, which encourages consumers to be more aware about where their shrimp scampi and spicy tuna rolls come from and the environmental cost required to reach the dinner table.
“Sustainable” is one of those foodie adjectives that rolls off so many tongues these days its meaning may get muddled. But, in general, it means producing food in a way that is not destructive to our planet, and is economically and socially just.
What Motivates Consumers to Choose Sustainable Food and Beverages?
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each deciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. The pair proudly unveils the first market study published in the four-part series: “Consumers and Sustainability: Food and Beverage.”
The food and beverage market is central to consumer perceptions of sustainability. When the consumption of sustainable foods is motivated by personal benefits, adoption mirrors a health and wellness progression in which consumers first consider the impacts of things in the body, followed by on the body, and finally around the body. Therefore, as consumers become more educated about the environmental, social, and economic implications of foods and beverages, their health and wellness motivations dovetail with societal concerns, such that food shopping choices become salient to the four zones of sustainability:
via earthtimes.org