Posts Tagged ‘marketing’
What Motivates Consumers to Choose Sustainable Food and Beverages?
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each deciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. The pair proudly unveils the first market study published in the four-part series: “Consumers and Sustainability: Food and Beverage.”
The food and beverage market is central to consumer perceptions of sustainability. When the consumption of sustainable foods is motivated by personal benefits, adoption mirrors a health and wellness progression in which consumers first consider the impacts of things in the body, followed by on the body, and finally around the body. Therefore, as consumers become more educated about the environmental, social, and economic implications of foods and beverages, their health and wellness motivations dovetail with societal concerns, such that food shopping choices become salient to the four zones of sustainability:
via earthtimes.org
